What is Demonstrated Interest, Why It Matters, and How You can Demonstrate Your Strong Interest to a University

Demonstrated interest refers to a student’s level of engagement with a particular college or university. When students show a strong interest in a school by visiting the campus, attending information sessions, participating in webinars, connecting with current students or faculty members, and communicating with admissions officers, it can positively impact their chances of being accepted.

To demonstrate interest to universities, there are several steps you can take:

  • Visit the campus or attend virtual events: Visiting a campus or attending virtual events such as information sessions, webinars, and online tours are excellent ways to demonstrate your interest. These events provide opportunities to learn more about the school, meet current students and faculty, and ask questions.
  • Connect with admissions officers: Reach out to admissions officers and ask them questions about the school. This can be done through email, phone, or social media.
  • Participate in extracurricular activities: Participating in extracurricular activities that align with the school’s values and mission can also demonstrate interest. For example, if a school is known for its commitment to community service, participating in volunteer work can show your dedication to the school’s values.
  • Write a compelling essay: Your essay is an opportunity to demonstrate your interest in a school. Use the essay to explain why you are interested in the school, what you hope to gain from your experience there, and how you plan to contribute to the community.
  • Apply early: Applying early to a school can also demonstrate interest. Early application shows the school that it is your top choice and that you are committed to attending if accepted.

All things being equal, demonstrated interest can tip the scale in favor of those who choose to apply Early Decision and demonstrate a strong interest in the university given that accepting students who will choose to matriculate at the university affects the university’s yield and their ranking. However, remember that while demonstrated interest can help your chances of being accepted to those universities where demonstrated interest is a priority (and that isn’t the case everywhere), it is not the only factor considered by admissions officers. Make sure to focus on your academic achievements and qualifications as well.

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